Varvy is an awesome modern simple toolbox to make sure your website complies with Google guidelines and best SEO practices. Varvy web performance tools are split into 3 subsets: SEO, Speed, Mobile. Just enter your URL into one of the Varvy tools and get a bunch of helpful insights (like accessibility, security, pagespeed, sitemaps, paid links, HTTP headers, image alt tag checker, if modified since, SEO issues, social mentions and much more). Here is a complete list of 15 currently available free Varvy tools:

1. SEO Overview tools
2. Pagespeed Optimization
3. Mobile SEO
4. Gzip compression test
5. Link report / nofollow tool
6. Page requests tool
7. Javascript usage tool
8. CSS delivery tool
9. Social media count tool
10. Base64 image encoder
11. Bread crumb tool
12. Address schema tool
13. Ask Google tool
14. Redirect mapper tool
15. Varvy SEO tool

Additionally, Varvy provides easily digestible guides on each step to having a Google friendly site. For instance, here is the list of knowledge pieces and recommendations that you’ll find on the main page:

1. Be clearly better
2. Make pages for users
3. Optimize for speed
4. Mobile / multi-device
5. Titles and alt tags
6. Clear hierarchy & text links
7. Default visible content
8. Give users a map
9. Don’t block resources
10. The robots.txt file
11. Paid links and Ads
12. Add value to affiliate pages
13. Block unuseful pages
14. Avoid Auto generated pages
15. Avoid link schemes
16. Don’t try to trick Google
17. Don’t cloak
18. Avoid sneaky redirects
19. Don’t use hidden text or links
20. Avoid doorway pages
21. Don’t use scraped content
22. Session IDs and tracking
23. Choose words wisely
24. Don’t abuse rich snippets
25. Use the right amount of links
26. Don’t deceive users
27. Text links are more reliable
28. Broken links and correct HTML
29. Dynamic pages
30. Don’t add badware to pages
31. Support if modified since
32. Don’t keyword stuff your pages
33. Submit content to Google
34. Googlebot guide
35. rel=”nofollow”
36. What does rel= mean?

Patrick Sexton builds Varvy.com as a free and trustable educational resource to provide people with tools and information of a quality normally only found on paid sites.