Google Analytics

Google Analytics: A must have analytics tool coming directly from Google

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Google Analytics provides corporate-level web analytics for free. This tool is absolutely necessary for intelligent digital marketing, measuring advertising ROI and website performance. It is available for websites, apps, and enterprise businesses.

To start using GA, you’’ll need to set up your Google Analytics using your primary Google (Gmail) account. Don’t allow other people to create a GA account for you under their email accounts, or they’ll take all your data if you part ways! Once your GA account is set up, click the Get Tracking ID button to get your Google Analytics code. Then install this code on every page of your site (the installation process depends on what type of website you have).

To give you an idea what questions GA can answer: