BrightEdge: A web-based, ROI-oriented SEO and content marketing platform
BrightEdge is a lean platform to execute the “Target demand → Optimize content → Measure results” process and run your website’s content by the numbers. The tool works on the intersection of SEO, content marketing and growth hacking. It is a big data based, real time content marketing platform that makes content bring business results (organic traffic, revenue, engagement).
BrightEdge SEO features it include rank tracking, keyword discovery/categorisation/portfolio building, pulling metrics from webmaster tools (and other analytics platforms integrations), audit tools, task manager, estiated visits by keyword with a curve and customazable % of clicks (very cool!) and a Storybuilder tool that measures content performance.
- Competitor Keyword Analysis
- Competitor Ranking
- Domain Comparison
- Keyword Market Analysis
- Keyword Performance
- Keyword Suggestion
- Gain qualified organic search traffic
- Many more
BrightEdge’s dashboard structure:
- Anomalies (with templates and rules for anomaly detection)
- Content Atlas (campaign monitoring, content marketing ROI measurement)
- Intelligent Experiences
- Reports (Keywords, pages, site, backlinks)
- Recommendations (Keywords, pages)
Anomaly detection is an interesting tool that monitors significant events, outliers and achievements in content performance. You will be proactively notified of significant changes in order to facilitate timely and effective decisions. Users can create custom rules or use predefind rules (templates): monitor rank performance, keywords, traffic of your organic channel, revenue stream, competitors ranks, mobile traffic, etc. Once Anomaly Detection is set up, BrightEdge will monitor your content performance and notify when the rule is triggered.
BrightEdge helps to quantify the value of content marketing. Content Atlas correlates the data with a company’s transaction logs to try and identify which purchases can be credited to its content marketing efforts, helping to directly measure the return on the campaigns.
BrightEdge can be a great investment if your website is big enough, and you have at least intermediate level of knowledge about organic search and online marketing in 2016.