Raven’s functionality is designed to research, optimize and track SEO campaigns. Two main reasons to use the tool are excellent site auditor that tends to be the best among similar tools, and the sheer amout of integrations with 3rd party tools to pull all the campaign data together. Raven gives you a bird’s eye view on the site’s health, competition context, steps you need to take to get where you want and the roadmap. It shows all SEO issues your site has and actions that need to be taken to fix them.

Features use cases:

• Crawl any websites and competitors to get interactive to-do lists
• Compare up to 3 websites for more thatn 20 key metrics
• Have a constan bird’s eye view on your sites’ health, roadmap and all important marketing data
• Enjoy clean, easy user friendly interface with tools descriptions
• Track up to 20 projects at one time and keep close tabs on your social media accounts and the keywords that your social accounts are using
• Effectively launch and manage your SEO campaigns
• Arrange your data adding any of available 300+ metrics from a diversity of integrated tools to your dasboard by drag and drop
• Discover weak content that puts you at risk for a Google Panda penalty with “This content” feature
• Import dashboard you need into new campaigns when you like, saving time and energy
• Set your perfect dashboard as the default for all of your new campaigns
• Build custom templates for each client that pull in only the data you want to show
• Capture data for all of your clients in one place
• Integrate your campaigns with Google Analytics, Google Webmaster Tools, Google Adwords, Twitter, Facebook, LinkedIn, YouTube
• Measure the results of your work using data fed in from Majestic SEO, Moz, Calais
• Compare results and show progress to your clients with Crawl Comparison feature
• Perfect for beginners, small businesses and digital marketing agencies