Ahrefs is the best backlink analysis tool on the market with no rivals. It has one of the largest index of live backlinks and a reputation of one of the most trusted toolsets on the global market. However, the tool is very easy to use thanks to the clean user-friendly interface.

Ahrefs helps with 3 main SEO tasks: backlink analysis, link building and keyword research.
When it comes to link building, it strictly follows Googles’ link building guidelines and has one of the best backlink checker tools. Among other features, it comprises great tools for competitor analysis, competitors’ backlink profiles reverse engineering, link discovery, content idea generation and many more.

Ahrefs also offers 2 tools for keywords research: Keyword Explorer and Positions Explorer (find them in the blue menu of the homepage).

Ahrefs Keyword Explorer suggests you relevant keyword ideas with estimated traffic volume (only first 10 results without metrics are available in the free version). The tool provides a significant amount of keywords: it gave me 1700 suggestions while keyword research tools usually provide not more than a couple of hundreds ideas for the same seed words.

Ahrefs Positions Explorer provides many data points about the website you entered into the search box. The sections are: Top 10 competitors, organic traffic and keywords, positions heatmap Top 5 organic keywords, Top 5 pages and paid keywords. The tool helps to perform competitors’ research and discover what keywords they rank for and what traffic get from each keyword. The jewels in the crown are Organic Keywords and Top Pages reports that you’ll find in the left sidebar under Organic Research.